In 2015, China's annual income of more than 20 million yuan of valve enterprises reached 1806, to 194.8 billion yuan of total assets, creating about 99.4 billion yuan of valve output value. But from 2014 to 2016, China's valve imports increased by 12.9% year-on-year, and the annual cumulative amount reached nearly 12.4156 million US dollars.
The rapid development of China's industry has further expanded the industrial parts market. Valve as a general industrial parts, can be used in many industries, which has spawned a number of valve enterprises, into the valve market.
But from the above data can be seen, although domestic valve demand continues to increase, valve enterprises are numerous, but the competitiveness of domestic valve enterprises is far less than that of foreign enterprises, valve market orders still flow to foreign well-known valve manufacturers. So how can we enhance the market competitiveness of China's valve enterprises and regain the initiative of the domestic valve market?
According to the media statistics of 30 listed valve enterprises in China, in 2016, the sales of more than 100 million yuan in 18, 10 valve enterprises sales growth year-on-year, these enterprises are more well-known valve brands in China. Thus it can be seen that in order to enhance the competitiveness of our valve enterprises, we must make a brand, the valve products to make a sense of the times. Domestic well-known valve enterprises will participate in the 7th FLOWTECH CHINA Shanghai International Pump and Tube Valve Exhibition held in Shanghai National Convention and Exhibition Center from May 31 to June 2, 2018. If you want to explore the latest products of domestic valve industry, you can all go to watch.
So, valve enterprises to create the brand first step: innovation research and development.
Innovation is the power to build brand by injecting fresh blood into brand. Valve enterprises should deepen cooperation with colleges and universities, valve research and development institutions, so as to obtain new valve technology, and gradually enhance their own innovative ability; to continuously introduce high-tech personnel, enhance the team's research and development capacity, to produce the required valve products for industrial development.
Secondly, pay attention to product quality, quality decides everything.
Valve enterprises should not jerry-building, product quality, determine the customer's evaluation of valve products and companies, whether to make secondary consumption in this valve company. Valve enterprises should remember the "six-dimensional space" theory, a product quality fails, may have a large-scale adverse impact on the company's brand.
Third, valve enterprises should make full use of "Internet +".
Now is not the era of "wine is not afraid of alley", valve enterprises should make full use of "Internet +". Valve enterprises can use the Internet's fast and timely, change the traditional offline promotion, build offline and online "two-line marketing model", enhance the brand awareness and influence of valve enterprises, maintain brand youthfulness and freshness.
Finally, valve enterprises should strengthen after-sales service and user experience.
Although this step is in the end, the influence of valve brand is still profound. In addition to large purchasers, valve companies are also the cornerstone for establishing the valve brand. Word of mouth is often more persuasive than advertising. This requires our valve manufacturers to enhance after-sales service, such as door-to-door service installation, product after-sales within a certain period of time three packages, or even can be replaced.
Establishing a brand is a long and arduous process. As long as the valve enterprise insists on making the brand well-known, it can enhance the company's market competitiveness and win the right to speak in the domestic valve market, and even go abroad to the world.